After last season’s joyful re-entry into society with a collection of all the colours of the rainbow spectrum, EDELINE LEE decided to return to her roots for Autumn Winter 2022. The designer is celebrated for her deft work with colour, but this season focusses the eye purely on her work with cut and shape with looks in full monochromatic Blacks and flashes of Ivory and Bronze. The designer states: “This season represents both a palate (and a palette) cleanse!”
Edeline worked with her long term collaborator, stylist KATIE FELSTEAD to dig deep into the house’s earliest collections. Katie states: “This season started by looking back. Edeline re-worked some of her archival shapes: complex patterns that she cut herself when she first started the label. These early creative experiments have now been tweaked and adapted with the benefit of a more experienced eye.” Edeline added: “We went as far back as my student work at Central Saint Martins. It was like looking through a photo album. There were so many undeveloped ideas that were a pleasure to examine further and
experience again.”
EDELINE LEE has a proven signature for her muses: the self-defined Future Lady. She describes them as ”strong, intelligent, feminine women with refined aesthetics and very demanding lives: women who are fully living their potential with dignity and grace. Wearing Edeline Lee allows them to stand out in rarefied settings without overpowering their brilliant personalities with a shallow fashion statement.”
For these customers, the house has just successfully launched their first concession shop: a popup on the First Floor at Harrods. As such, the collection is backed up by a concise commercial offering with bestsellers in tones of Burgundy, Slate Grey, Wine Red, Bottle Green and Laguna Blue. True to the label’s Top 4 rating for sustainability at London Fashion Week: all the pieces are cut and made by hand in London, many of the fabrics are recycled, and the label is offering a one-week turnaround on special orders to customers in their preferred colors to avoid excess production.
EDELINE LEE is a British-Canadian, London-based designer whose work has been worn by Alicia Vikander, Olivia Colman, Sharon Horgan, Sally Hawkins, Helen Mirren, Gemma Chan, Karen Elson, Taylor Swift, Phoebe Waller- Bridge, Ciara, Cynthia Nixon, Amy Fine Collins, Queen Rania of Jordan and Solange Knowles. Her thoughtful approach features forward-thinking concepts about femininity, precise cut and refined craftsmanship.
KATIE FELSTEAD is a London-based fashion stylist that began her career at British Vogue where she worked for 10 years before pursuing a freelance career. Katie contributes to international titles such as Vogue, Glamour and Elle as well as independent fashion magazines. She is currently the Fashion Director of Glass Magazine and Glass Man.
KYUNG ROH BANNWART is a Korean-born, Switzerland-based artist who graduated from ECAL/Ecole Cantonale d’Art de Lausanne (Master in Visual Arts) and Central Saint Martins (Bachelor in Fine Arts, London). Her work investigates subject-object relations, the notion of objects and materialities, and exhibition as medium and its history.
NICK THOMPSON blends colour, form and shape into his photography and film with a strong, classical influence and a contemporary aesthetic. He is meticulous about detail and has an obsession with composition and shape, that has given his imagery a reflection of a classic fashion photography style. His work has also been exhibited in New York, London, Milan, and Berlin.
FASHION
Stylist: Katie Felstead
Makeup & Hair: Eoin Whelan
Underwear: commando
IMAGERY
Art Director: Kyung Roh Bannwart
Photographer: Nick Thompson
Photography Production: Alexandra Oley
Post Production: Nadia Selander
Website: Neo Khama
PRESS
The 223 Agency: Stephen Lawton, Harriet Spence
STUDIO Gursen, Abdul, Mister Suleman, Sharif, Naima, Kadir, Sonia, Ryan, Shannon, Juliet, Tamara, Ben S, Ben F, Pauline, Millie, Lisa, Frederique, Rodita, Harper
SPECIAL THANKS British Fashion Council, Caroline Rush, Stephanie Phair, Sian Westerman, Barry Taylor, Kenneth Lee, Lynne Carr, Peter Smith, Elina Chow, Peter Towse, Amy Brown